This weeks vidcast talks about using our understanding of design to help build successful business strategy, by participating outside of our normal sphere of interaction, and being proactive in our responses to situations that arise.

This installment of the Creating Experience series focuses on creating experiences that are tailored to your specific user groups. 

In this video I discuss the use of color when creating experiences. Color can convey a certain message/persona about a site, as well as stir certain emotions in the viewer/user. We will briefly talk bout that in this vid, and look at some links that shed some more light on the topic.