Creating Experience Pt.6 – Convenient Experiences

This installment in the Creating Experience series discusses the idea of making experiences that are convenient for users, by removing chances for error, and simplifying the process.

19. April 2010 by Aaron Irizarry
Categories: Design/Development, User Experience, Video | Tags: , , , | 4 comments

Comments (4)

  1. Great video blog. I totally agree with you. I think it’s the little things that make such a big difference in conversion rate when it comes to user experience.

    One really cool example that I just experienced this past week was at Target Stores. They allow you to swipe your card even before they’ve finished scanning all the items through. I personally think this is a great way to help both Target and the customer to save time and in turn, serve more customers.

    Again, thanks for the blogs. Good stuff.

  2. All good points. In the ecommerce sites I’ve been designing lately, I’ve tried to make the user’s shopping experience as quickly and easy as possible by keeping the levels of products to only a few while trying to reduce the times the user needs to click in order to get, find and purchase their item. Show more upfront so there’s less need to go back.

  3. excellent vid. loved your analogy to every day life (debit card). i’m sending this to come of my clients.

  4. This should be the intro to my company’s website ;) — me and my partner have a number of clients, as we are a young company still. But we are of the same mind to make their lives easier when it comes to either their website, or their IT needs. Which is basically where we got our company name from.

    But with that being said, we are currently in the process of making an app for those that are non-techie business owners (for big companies down to mom and pop shops) to be able to quickly do what they need to do on their site, and move on with their day without all the jargon that can go along with it.

    So this vid was nice to see that there are others out there that also have this same view. Because we all know that many people can be extremely wordy and lengthy as well, so the ideas of keeping things simple and only taking care of the necessity first, is a breath of fresh air. (This is also one of the points in 37 Signals’ Rework, a must read if I do say so myself)

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