Creating Experience Pt.2 – Color Me Bad


In this video I discuss the use of color when creating experiences. Color can convey a certain message/persona about a site, as well as stir certain emotions in the viewer/user. We will briefly talk bout that in this vid, and look at some links that shed some more light on the topic.

A bit of for-warning… this is a very in-depth topic, and one video or article can not cover all of it. What I attempted to do, is provide a simple understandable overview, and provide links for further research.

Color Me Bad

Here are a few definitions/emotions that have been ascribed to certain colors. (gathered from multiple sites, and resources)

Red – Energy, Power, Danger, Passion, Love, Hot

Orange – Happiness, Organic, Enthusiasm, Success

Yellow – Cheerfulness, Stimulation, Attention-seeking, Caution, Positive

Brown – wholesome, organic, unpretentious

Green – Growth, Refreshing, Fresh, Prestige, Calming,

Blue – reliable, trustworthy, dependable, restful

Purple – spirituality, ceremony, mystery, transformation, royalty

Pink – youthful, feminine, warm

Black  – Serious, Sexy, mystery, submission, danger

White  – Purity, innocent, refreshing, neutral, sterility

For Further Reading

Creating Consistently Colorful User Experiences
Part.1
Part.2
Part.3

Using Light, Color and Contrast Effectively in UI Design

Perception, creativity and paint color

Where Visual Design Meets Usability

Understanding Color

A Guide to Choosing Colors for Your Brand

Saving for Web

Colors In Corporate Branding

Setting up Photoshop colors for web development

Also gotta send congrats out to Joel Beukelman for landing a full-time gig make sure to follow him on Twitter and check out his blog.

28. January 2010 by Aaron Irizarry
Categories: Design/Development, User Experience, Video | Tags: , , , | 4 comments