Creating Experience Pt.2 – Color Me Bad
In this video I discuss the use of color when creating experiences. Color can convey a certain message/persona about a site, as well as stir certain emotions in the viewer/user. We will briefly talk bout that in this vid, and look at some links that shed some more light on the topic.
A bit of for-warning… this is a very in-depth topic, and one video or article can not cover all of it. What I attempted to do, is provide a simple understandable overview, and provide links for further research.
Color Me Bad
Here are a few definitions/emotions that have been ascribed to certain colors. (gathered from multiple sites, and resources)
Red – Energy, Power, Danger, Passion, Love, Hot
Orange – Happiness, Organic, Enthusiasm, Success
Yellow – Cheerfulness, Stimulation, Attention-seeking, Caution, Positive
Brown – wholesome, organic, unpretentious
Green – Growth, Refreshing, Fresh, Prestige, Calming,
Blue – reliable, trustworthy, dependable, restful
Purple – spirituality, ceremony, mystery, transformation, royalty
Pink – youthful, feminine, warm
Black – Serious, Sexy, mystery, submission, danger
White – Purity, innocent, refreshing, neutral, sterility