Creative Feature – Garth Humbert
Last november I started doing a creative feature spot on TIAL that would highlight someone, or a group of people that are passionate about a creative pursuit. In the first creative feature I highlighted Death to the Movies a movie review podcast, by a couple of independent film makers Titus and Jared Richard.
I am very excited about my first creative feature of 2009, I got to know Garth Humbert by working on a couple projects with him over the past year. His approach to design is refreshing, and not only is he a talented designer, but he is a great guy and easy to work with. So needless to say I am stoked to have the opportunity to do this interview.
How did you know that you wanted to make a career out of being a creative?
It’s the only thing that I’ve really always been passionate about. I started drawing really early and still have stacks and stacks of sketches that I did back in elementary and middle school. Of course, back then it wasn’t called graphic design. I just wanted to be an artist.
How did you get your start?
I had an internship at Powell Skateboards my senior year of college that was really great for me on a lot of levels. I learned more there, than I did in four years at UCSB. They hired me after I graduated and I worked on tons of great projects. From brochures to print ads to packaging to apparel to skate decks. From there I went freelance before starting a screenprinting company with a college friend. I also put in some time at a offset printing company and a tech startup.
What designers and or artist have inspired you in your work?
My mentor at Powell, Jerry taught me so much. From sketching, to inking, to Bézier curves—he freely shared his knowledge. In my screenprinting days, I was a huge fan of Shepherd Fairey, Obey Clothing, and blkmrkt.com. The corporate side of me has always loved the work coming out of the Method camp—so clean and pro. Nowadays, there so much great stuff to be found on the web, I can’t name it all.
What inspires you the most?
The right solution. When I deliver a product that makes the client happy—that’s my inspiration. To get there takes a lot of questions, a lot of listening, and creating something that accomplishes their goal.
Do you enjoy working more in the print environment, or the web environment?
I love the rapid deployment of the web—instant gratification My passion lies in brand development and management. Let me create your logo, then facilitate the distribution of it to all mediums (print, web, apparel, merch, signage, etc).
When designing for web, do you like to design and code, or just design and have someone else do the coding?
I enjoy coding—as long as it’s not too hard. That usually means my own projects. I do love passing off designs to good coders that get it done right. There’s so many people out there that are WAY smarter than me.
Do you have any rules for taking a project, or avoiding certain types of projects?
I don’t have any hard and fast rules for projects. You know, there needs to be some payoff (cash, fame, fun, etc). I don’t work with clients that I’d be embarrassed to show my mom, wife, or kids.
What has been your favorite project / projects that you have worked on?
RedisWhite has been an exciting project to watch grow and mature. There’s a small team of us who have worked very hard on all the details to get it up and running efficiently. You’ve got some designs on there .
What are you working on right now?
Are there any projects coming up that you are excited about?
I’m really focused on closing out a few projects that have been on my plate for awhile. I do have some logo projects on the horizon and I’ve been spending time getting a fansite for Pro Golfer Anthony Kim up and running. It’s all good.
Do have any goals or plans that you hope to accomplish over the next five years or so?
Good question…and to be honest, I really tend to shy away from planning too far in advance. Goals are good, don’t get me wrong—but more often than not, the big guy has plans already laid out for me that are far beyond my imagination. In the meantime, I’m gonna focus on making clients happy, paying the bills, and enjoying this little journey of life.
~ Aaron I