Design Rules to Live By #10
This is the final post in the “Design Rules to Live By” series and we will not only discuss the 10th design rule we will recap and list the other rules.
So I was watching MadMen (i heart this show) this last week and there is a scene where they are in a client meeting and the commercial producer has poured himself into creating the exact commercial that the soda company has requested. When the client watches the video they are not satisfied, and actually call the finished project a failure. Don Draper reminds that client that the finished product is exactly what they asked for, and as a result the client welcomes the failure as their own.
I am sure all of us have felt that we were really working towards exactly what the client asked for, and we have put our heart into it only to have the client, say that they are unsatisfied with the final product… or that you were never on the right track to begin with. This can be very disheartening, and frustrating, and so this weeks design rule is:
Keep a record of client interaction, to protect your client and yourself.
Keeping a record of client meetings, emails, and other interaction is a great tool/resource to refer back to when there are questions about the scope, deadline, and vision of the project from the clients angle. It can also be very useful to make sure that scope creep and project goals are kept in check.
This is something that I have had to recently deal with, and having a record of email conversations proved very helpful.
What have you found to be useful in keeping records of conversations? How have you dealt with similar situations as the once above?
this wraps up the “Design Rules to Live By” series you can read the other rules here
Hopefully these ten talking points can not only help us as designers to improve our process, and the services we offer, but also give us talking points to discuss with other designers. I truly believe that having these discussions will help us think through different ways to challenge ourselves as designers especially as we hear and take in other designer’s perspectives.